04.02.2022 Ivan Danylenko, Commercial Director of BERTA group, presented the case “Open trade marketing of a distributor. What trade marketing budget should be entrusted to the distributor from the manufacturer and what tools should be used to allocate it. How to track the effectiveness?”
04.02.2022 I had the opportunity to present BERTA group as a speaker at the annual conference BIG TRADE MARKETING SHOW, organized by TradeMaster Group, www.TradeMaster.UA Among the 300 participants of the event there were many of our partners and colleagues who annually update their knowledge and share information. I am grateful to the organizers for their consistently high-quality work and high level. I also thank the speakers who annually prepare for the event and share information with their colleagues. I hope my speech was also useful to the audience.
