BERTA group at the Distribution Master 2024 conference
Recently, the BERTA group team took part in the annual TradeMaster conference, which combined two large-scale events – Distribution Master and the All-Ukrainian Logistics Day. For us, it was an important event that allowed us to understand what the market is breathing, how companies are overcoming modern challenges and how they see 2025.
As usual, Ivan Danylenko, CEO of BERTA distribution, is one of the most anticipated speakers at the conference. This year’s topic was: “Full-cycle distribution. Prospects for the development of the distribution market in Ukraine”.
Ivan focused on the key vectors of market development and our company in particular. He also identified strategic priorities for a modern distributor.
In particular, Ivan told us who the distributor of the future is:
– “It is a systemic national-level distributor that works with national networks and provides a full range of services: multichannel, a large brand portfolio, imports, own brands, and human capital.
– It is a visionary distributor that, having assessed the European market
, adapts its strategy to the realities of Ukraine to the European market.
– This is a full-service model for all partners of
in FMCG distribution channels.
The Distribution Master conference annually brings together more than 200 top managers of distribution, trading and manufacturing companies from Ukraine and neighbouring countries. This is where trends are born.
For us, participation in such events is not only about sharing experience and feeling the pulse of the market. It is also about understanding that BERTA group is moving in the right direction, remaining a reliable partner in the FMCG distribution market
