On May 8, 2021, the long-awaited distribution event – Distribution Conference 2021 from the organizers of FMCG CLUB took place.
During the period of quarantine restrictions, there was a lack of open events and live communication, so such events now further contribute to the exchange of experience and the development of the distribution market. The conference was attended by many specialized companies and representatives of the distribution sector. In their reports, company representatives covered the topics of development strategies, digitalization, and focus on retail and trade in general.
The speaker from Berta Group was Ivan Danylenko, distribution market expert, commercial director of non-food, who covered the topic “Strategic development of a distributor – a full-cycle distributor”. Ivan spoke about the globalization of the distribution market, ways of development from importer to store shelf: control at all stages. Ways to develop modern distribution: software, modern analytics, marketing management automation, optimization programs and development platforms. Own retail: to be or not to be. The role of traditional trade.
We hope that in the future such events will be held more often, as the exchange of good practices and live communication with business colleagues has a very positive impact on the further development of the Company.