We’ll tell you about the successful case of Chistenko using Big Data.
\nOr why it is important to use all technological opportunities in the market.
\nChistenko, a chain of cleaning and grooming stores, has been successfully operating in the market since 2010 and has 117 stores in 4 regions of Ukraine.
\nThe key factors of development are an effective expansion strategy, market data analysis, and, of course, active communication to attract customers.
\nThe chain actively uses a loyalty program and Big Data mailings. Targeted SMS campaigns are aimed at attracting customers to new stores. This has already led to a 39% increase in their number.
\nKateryna Morozova, Head of Marketing at Chistenko, tells us about this and many other interesting details.
\nIn particular:
\n\u2043 What helps to scale the network;
\n\u2043 How customer preferences have changed;
\n\u2043 How to adapt the assortment and how to attract customers to stores;
\n\u2043 What to advise colleagues in retail.
\nChystenko’s successful path emphasizes the importance of using modern technologies in business. This is confirmed not only by the growth rate of the chain, but also by the image of the chain as a popular and reliable brand.
\nhttps:\/\/chystenko.ua<\/p>","protected":false},"excerpt":{"rendered":"
We’ll tell you about the successful case of Chistenko using Big Data. Or why it is important to use all technological opportunities in the market. Chistenko, a chain of cleaning and grooming stores, has been successfully operating in the market since 2010 and has 117 stores in 4 regions of Ukraine. The key factors of […]<\/p>\n","protected":false},"author":2,"featured_media":2707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n